Tuesday, February 28, 2012

Happy pastel shades in this summer, Tatva designers

Happy pastel shades in this summer, Tatva designers
Free-flowing, light weighed fabric to rule roost this summer, Tatva designers
Tatva celebrates first anniversary

Chandigarh, April 21,2010: Happy pastel shades in solids coupled with free flowing and light weighed fabric are set to rule roost this summer.

Designers of Tatva, a unique premier women designer wear showroom at sector 17, Shivani, Sameer and Antara predict that evergreen shaded tie and die technique would rock this season too.

“Colors such as water melon red, sun shine yellow, aqua blue, old rose pink, candy Pink, Lilac and mint green are going to rule this season,” says Shivani.

Talking about the fabric for hot summers ahead, she suggests that free flowing, light-weighted fabric as chiffon, net, fine cotton silk, muslin (mul) and lace will remain in great demand. A light drape, less layering, fuss free lines, overall a clean and minimalist look is the key word this season,” she adds.

Keeping in view the summer trends, Tatva has come out with its summer/ wedding season for this season. Revealing the three days shopping bonanza Tatva has in offing for its shoppers as a part of its first anniversary celebrations, Shivani Mahajan revealed that store is running three days “shop more, gain more” offer from April 23 to April 25.

“We have got a perfect blend of spring and summer wear waiting up to be grabbed. The attractive offers and discounts make the clothes even more inviting and irresistible,” said Shivani.

On display is an ensemble of three broad categories pocket friendly products. The casuals include sarees in digital prints as well as hand painted. Suits are coupled with odhnis and hand painted on linen, kurtis and tunics in textured cottons, linen and pure chiffons and kaftans make a perfect summer wear.

For semi formal occasions, Tatva has fusion sarees in tissue and georgette, suits havingg gored angrakha done in appliqué and zardozi work, suits with cotton kantha stoles and kurtis and tunics of club wear range in satin and lycra.

The formals section has embellished cocktail and wedding sarees with special emphasis on placement and unusual hues. The suits are result of innovative resham, sequins, pearl and gota embroidery with applique work and a hint of crystal.

Shivani, Sameer and Antara launched Tatva an year ago. All three listened to their hearts, quiet their successful careers and embarked on a journey to make Chandigarh a fashion hub of region again.

Antara pointed out that being youngsters from the city beautiful, it was discouraging to see city women going all the way to Delhi or Mumbai for getting exclusively designed clothes.

“More so ever, exclusivity meant doling out money on exorbitant products which were not worth the price. It was here Tatva forayed in and has given much required fashion quotient to the city,” she reasoned.

Sameer felt that the USP of the store lies in its constant focus on the 3 Ss - selection, selling price and service. “We offer exclusivity at attractive prices and back it up with personalized service which customers really value and appreciate,” he said.


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