Thursday, December 31, 2009

Groversons open one-stop lingerie shop

Groversons open first flagship lingerie store in Mohali
Experience the perfect fit with Groversons’ lingerie shop at Mohali
Groversons brings Indianised western design lingerie under one roof

Mohali, December 22
Groversons Group, the leading and one of oldest group in lingerie manufacturing, has come up with its exclusive lingerie shop bringing comfort and unheard range of designs under one roof.
Manufacturers of premium brands like Paris Beauty, Paris Beauty Premium, Miss-t, Poem, Sparsh, Sunaina etc, the group has been serving women across all the ages from comfort conscious grannies to fashionista teens since 1953.
Mr. Rakesh Grover, Managing Director, Groversons Group inaugurated the North India’s first exclusive Groversons Lingerie Outlet today in phase 5 Mohali.
Later, addressing media persons, Mr. Rakesh Grover said the group plans 15 exclusive outlets in Punjab that will serve 18 to 80 years population. Products are reasonably priced between Rs 50 to Rs 500 to cater every economic strata of society.
”Established in 1953 the group has come a long way with an annual turnover of Rs. 100cr and an ISO 9001:2000 Certifications. We have strong distribution base having presence Pan India. Around 250 distributors/ channel partners are associated with group directly and products are available at 12000 retail counters and leading chain stores,” he said.
Store will have coordinated sets of fancy bras, panties, slips, camisoles and sports bras. The best of cotton fabric has been used to suit the Indian climatic conditions.
Snuggly fitting and contour hugging lingerie has been designed to fit every need of individual from full coverage, deep neck, halter neck, under wire, pushup to molded, seamless, balconet, plunge, convertible and even nursing bras.
The sensuous and stylish products target at young generation, but at the same time serves its older genre that has been using Groversons products for past many decades.
S. Kulwant Singh Choudhry, owner of the Franchisee outlet in Mohali, that is already offering wide range of lingerie at its outlet Choudhry Plus - Lingerie store in Phase 7 Mohali, was also present at the inaugural ceremony.
Sh. Achal Bhutani, Director Marketing Groversons Group, Sh. Ashok Khurana, Director, Siddhartha Trade Links Pvt. Ltd. and Sh. RK Singla Director Aarsons Retails accompanied Rakesh Grover during the inaugural ceremony.
Inaugural offer – A gift on the purchase of Rs 500 or above


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