Thursday, April 30, 2009
“TATAVA” launches latest summer suits, tunics, Sarees and kurtis
Models exhibit exquisite range of hand painted suits and kurtis at “TATAVA”
Models display latest ethnic & trendy summer collection at “TATAVA”
Chandigarh, 30 April: Once again the scorching heat of the sun has declared the arrival of this year’s sultry summer season. The fashion conscious folks have started thronging the designer boutiques thriving for innovative and fittingly glamorous summer wear for making a style statement. Hordes of college girls, working women and housewives are seen approaching the fashion outlets of the tricity to satisfy their appetite for an exquisite range of ethnic as well as trendy attires. Keeping up to the market demand ,Shivani & Sameer, a city based designer duo of sister & brother, have initiated a fashion Studio called “TATAVA” in sector-17 and showcased the latest range of exemplary traditional suits, tunics, sarees and trendy kurtis, portrayed by ravishing Models, during a media launch, here today.
The partner of the Boutique, Ms. Shivani Mahajan , while interacting with media said that their fashion studio have a unique collection of latest designer sarees, salwars, tunics, kurtis with attractive lace and patch work, along with colour coordinates in the causal range. “We are offering beautiful hand painted suits and kurtis with block printing, delicate embroidery keeping in mind season’s colour palette in semi causal wear segment”, quoted Shivani. She said the formal wear segment contains heavy embroidery work crafted with heavy thread, stone and exclusive chikan work on it. She said that the our studio’s wardrobe credentials are based on the extensively done market research, which helped us to a great extent , not only in positioning our brand but also in determining the buying behavior pulse of the prospective customers in terms of colour combinations, fabric, designs and costing . She emphasized that all strata of feminine fashion freaks residing in the tricity can fulfill their buying needs at our outlet.
The other partner Sameer, who has worked with big brands like Wills Lifestyle, TOMMY HILFIGER, and VAN HEUSEN, said that certain surge in the demand of designer clothing has been noticed in the last 8 to 10 years. Especially women, who have grown more style conscious, are looking for such fashion outlets which can handle their clothing needs, both in term of style and money. He said we have taken this initiative with an objective to meet the rising demand of fashion conscious women of tricity. In order to attain it we have exhibited a diverse range of exemplary sarees, Salwars, tunics, kurtis for all occasions at an affordable price. He said that the special attraction of our Fashion Studio is the hand painted suits, odhnis, bandhej suits, lakhnavi chikan and to accomplish all this we have also partnered with young and upcoming designers of the region.