Sunday, May 23, 2010

VIVA brings health, beauty care at your doorstep

VIVA brings health, beauty care at your doorstep

Chandigarh, January 11

Surya Pharmaceuticals – a renowned name in national and international pharma market – has forayed into retail sector with its chain of stores VIVA - Your Family Chemist, opened across Delhi, Chandigarh and Mohali.

VIVA stores are already serving Delhi population with a strong network of 15 stores. Placed strategically in conventional and neighborhood markets, VIVA stores have now entered the Tri-city beginning with five outlets in one go. Three in sector 35, 37 and 40 of Chandigarh and two VIVA stores in Mohali phase X and sector 71.

GM State Bank of India, Ms Sudha Malhotra inaugurated the VIVA stores today. She congratulated Surya Pharmaceuticals for taking this initiative of providing genuine medicines, health care and beauty products nearer home.

Rajiv Goyal Chairman-cum-Managing Director of Surya Pharmaceutical Ltd said that all Viva outlets are centrally air-conditioned, and stringently follow the ‘cold chain’ requirements that of maintaining specific temperatures – for specialized medicines, vaccinations, and injections. Besides providing a unique assortment of health goods & services along with a promise of genuine medicines at all times, these stores operate from 8 am to 11 PM everyday seven days a week and focus on providing a different customer experience. Right from the moment a customer steps in, he/she treated to an experience that matches the best global standards. Manned by licensed pharmacists and informed customer care executives to address all customer queries and assist them in the buying process, VIVA also offers free home delivery services.

Goyal revealed that according to World Health Organization (WHO) 35 percent of the world’s spurious drugs are produced in India. "Buying medicines only from reputed, well-established organized chemists is one way to strangle the spurious drug industry and VIVA is one sincere effort towards it,” Goyal asserted.

Keeping in mind the need of changing urban lifestyle VIVA also houses medicine support systems, vitamins minerals and supplements. It has an array of hair care, skin care, baby and child care, oral care, men and women care products and diet and nutrition supplements to choose from.
Through its mix of branded medicines and generic products, along with a wide range of FMCG and FMHG products Viva is a one-stop shop for all health and prevention needs for the society at large

elease to Press By :-

Vineet Joshi
Trivani Media Consultancy Services
# 3276, Sector - 15 D, Chandigarh.
Land Line 0172-4620189, 0172-3298859
Tele fax 0172-5001303
Mobile 09316120768

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